And traded through a proprietary exchange into real-world currency (US dollars). Robux can be earned and spent on the platform. Roblox’s main business model leverages its internal currency (Robux). Roblox makes money via purchases of Robux by users, subscription fees from Roblox Premium, and commissions charged from developers when they make a successful transaction. That’s up from 14 million daily active users in 2016.
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